Gary Gurtcheff is an accomplished sales executive and current Area Sales Director for the Western U.S., bringing more than 30 years of leadership experience in the medical device industry. Promoted to Area Director in January 2026, he previously led the South as Regional Manager, where he built a high performing, award winning team and earned the “Region of the Year” distinction in 2024. Gary is known for consistently driving results while building strong, sustainable organizations.

Throughout his career, Gary has held progressive leadership roles with leading orthopedic companies including Biomet Orthopedics and DePuy Orthopedics, most recently serving as National Sales Director for Total Joints. Renowned as a true coach and people first leader, he has mentored and developed numerous sales professionals while fostering a culture of accountability, excellence, and growth. His leadership approach blends strategic execution with a deep commitment to developing talent and delivering long term value.